Explore the Imagination of Pure Nature

JOTOYS was founded in 2021 with the creative path of "exploring the imagination of pure nature" and the core concept of "the world is a toy".

We use IP to visualize the imagination and creativity of human nature, and build a fun and playful multi-dimensional toy world.We believe that embracing one's natural self has infinite possibilities, uniting the spirit of exploration of artists, focusing on the diversified expression of the personal world, and constructing a multi-dimensional and three-dimensional trendy art world that can be perceived by a wider range of people.

Business Model

Centered around IP, we integrate resource advantages to discover and nurture original designer toys.

We specialize in artist scouting, IP incubation & operation, product development, and the promotion of trendy lifestyles.

Currently, we have signed original IPs such as YUMO, mehoo, and Miana, and we will continue collaborating with more talented designers in the future.

Our mission is to create diverse art-driven collections and become a companion for trend enthusiasts as they explore the unknown joys of life.

User Engagement

Product Development

By merging trending culture with IPs, we draw inspiration from cutting-edge design aesthetics and innovative thinking to craft creative toys that set new trends in pop culture.

IP Operation & Brand Marketing

Our end-to-end brand marketing ecosystem includes original IP incubation, resource integration, online and offline creative strategies, and media promotion to maximize brand impact.

Sales Channels

Direct Online Stores: Proprietary WeChat Mini Program, Tmall flagship store.
Online Partnerships: Collaborations with Tmall flagship stores with over one million followers.
Offline Expansion: Presence at major designer toy expos, key KA trendy toy retail stores, and blind box vending machines.

IP Instruction

Q KID

Q KID, the little mischief-maker, appears out of nowhere,just like those random thoughts that pop into your head when you're alone.

With his signature bouncy curls and playful grin—complete with a tiny tiger tooth.he's got his own little temper, loves overthinking the tiniest things,and isn't afraid to stir up a bit of harmless trouble on your behalf.

Maybe, just maybe, you'll want to join Q KID in being a “fearless little dreamer,”no longer playing hide-and-seek with your emotions.

YUMO

Dreams hold infinite possibilities.In dreams, we are free from the constraints of reality,allowing our thoughts to roam boundlessly,bringing all beautiful imaginations to life.

The birth of YUMO is a celebration of this freedom — a hope that everyone can embrace a light and carefree mindset,as free as the clouds.

Like YUMO, dare to dream boldly,let your imagination run wild,and explore a world without limits.

Miana

When you say the name Miana, you can almost feel its soft and gentle magic—the kind that belongs to a princess.

Delicate, dreamy, and adorned with ribbons, Miana’s world is a kingdom of elegance with its own unique way of life.

She hopes to share these little moments of wonder, inspiring every girl to discover new ways of living, creating their own fairy tales, and embracing their princess dreams.

OYO

The world seen from the tip of a nose—round and soft, everything gently falls into view.OYO is just like this little bear’s expression—its signature wide “O” eyes and slightly stretched face, always filled with wonder and curiosity.With no defenses against the world, OYO may react a little slower than others,sometimes becoming the subject of playful teasing.But being a little late to the party doesn’t matter—a simple nose rub, and the right friends will always come along.OYO—a name that feels just like the bear itself,as familiar and warm as a friend’s words.

Guai Baby

Guai Baby is a lively crew led by Longdonglong, a newcomer to Earth, along with its quirky animal friends—TipTap Wang, Bugujiji, Hongli Pig, Shu Xiaoban, Jisen, Panpan, and Little Fox Shiba.To Guai Baby, the world is one vast Guai Land—a place where "adorably well-behaved" and "delightfully odd" can exist in perfect harmony.If you love discovering the fun in life,then start uncovering the Guai secrets hidden in the everyday!